Cambridge Polymer Group

Cambridge Polymer Group

A Marketing Site Gets a New, Responsive Facelift

The Challenge

Campoly had an existing Concrete5 site that was not responsive and so did not work optimally on tablets or smartphones. As a result, it was failing to meet their marketing needs. The site needed to be updated to be responsive while maintaining existing design elements. Campoly also had a blog that they were hosting on a third party platform; in order to make it easier for them to maintain the blog and add to it, they wanted to integrate it into their site. Their ultimate goal? A website that would be responsive and easy to maintain so they could meet their marketing objectives.

The Result

Bōwst walked Campoly though the changes that would need to be met in order to meet their goals, using high fidelity wireframe and designs with a clickable prototype. The resulting site is on an updated version of Concrete5 with a modernized template; by utilizing best practices, we developed a site that is fully responsive, allowing it to be a perfect marketing tool across all devices. We also simplified their lead generation process by turning what was a single form into two separate forms, allowing their customers to better communicate their needs.

The final result? A new look and feel for the Campoly site that is fully responsive and that will allow them to meet all of their marketing goals.

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