The strategy was to create a visual system that was clean, clear, and consistent.
Navigation – always at the top of the page for all Departments, even on scroll, giving users quick access to items, and a way back to the City or Department’s homepage. (screenshot)
Multiple Color Themes – Departments have different options for color themes, which helps related information on other Departments be visible and distinct, while maintaining a consistent and intuitive structure across all the Departments.
Photography – emphasis was placed on being able to show off Portsmouth visually through new photography taken throughout the City via hero images, image galleries, and inline photography.