Showcase Cinemas

Site Redesign with Drupal and ReactJS

Overview

The dual purpose of this project was to create a more user-friendly experience, regardless of device, while increasing ticket sales by making it more convenient for customers to purchase tickets by reducing the number of steps necessary to complete the process.

What began as a fairly routine re-skin of the existing Showcase Cinemas website eventually evolved into a complete front-end rewrite with the goal of providing a more intuitive user experience, both for customers and content maintainers. The greatest challenge was managing the balance between optimal performance and caching to offer the most up-to-date content possible, while working with the existing Drupal 7 platform and its many integrations.

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