Showcase Cinemas

Drupal Mobile First Site Redesign with ReactJS front-end

The Challenge

The dual purpose of this project was to create a more user-friendly experience, regardless of device, while increasing ticket sales by making it more convenient for customers to purchase tickets by reducing the number of steps necessary to complete the process.

What began as a fairly routine reskin of the existing Showcase Cinemas website eventually evolved into a complete front-end rewrite with the goal of providing a more intuitive user experience, both for customers and content maintainers. The greatest challenge was managing the balance between optimal performance and caching to offer the most up-to-date content possible, while working with the existing Drupal 7 platform and its many integrations.

The Result

The new Showcase Cinemas website provides a powerful and intuitive experience for customers across all platforms. The number of steps required for users to purchase tickets was streamlined and refined by implementing a series of filters that allowed the site to match user location with the selected film, showtime, or theater.

The end result is that tickets can be purchased in as little as three clicks. Heightened performance in combination with a modern design utilizing clean lines and bold colors make this site an all-around success aesthetically and functionally.

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