Helping a Family Business
Eastern Propane & Oil
Eastern needed a partner to improve their online presence, and decided that Bowst’s mission of “Doing it Right” would fit the bill. We learned Eastern’s main goals were to improve the overall site design and develop a more mobile-friendly experience to support sales and marketing. Our experience with WordPress has shown us that it’s a reliable platform for doing exactly that.
We developed a new WordPress theme using Eastern’s existing brand and focused on making something mobile-friendly that would scale with Eastern’s needs. Google Analytics gave us insight on how Eastern and its customers use the site to determine the best ways to meet those needs. After launching, we were able to see how our updates improved engagement.